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We had a snowball fight in Austin, TX.

Yes, we made a snowball fight happen at SXSW. We also sold the moon and destroyed Mona Lisas at Content Marketing World. All in the name of creativity. 

Creative Pushups is an interactive workshop by Manifest designed to expose people to new ways of thinking and to welcome a culture of creativity and collaboration. 
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Creative Pushups

To be a creative force, in any profession, you must exercise your creative muscle often. Creative Pushups contained a series of bite-sized creative exercises to stretch your brain strategically, visually and mentally.

We let people in on the secrets of the professionals - seemingly silly exercises that may feel like they lead you nowhere, but do get your creative juices flowing. And once they are flowing, the sky is the limit. 

500%

Improvement in Creativity

700M

Minutes of Creative Juices Flowing

250K

Creative Pushups completed!
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The sessions were thoughtfully designed to encourage:

• Confronting the blank page
• Freeform brainstorming
• Building off existing constraints
• Physical movement to keep mental juices flowing
• Making friends with strangers
• Laughing, lots of laughing and permission to act like a kid again
• A snowball fight to mash up creative ideas

Making sterile conference rooms exciting is no easy feat. But choosing to go beyond the typical slide deck presentation to activate an overlooked opportunity definitely paid off.

My role: 
• Session Presenter
• Concepted each session experience
• Designed session materials (digital & physical)
• Design direction of the room

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Creative Pushups-to-Go
To reward our attendees for participating, we offered digital and physical Creative Pushup card decks to help them keep the momentum going, long after the sessions ended.
The Result
Creative Pushups toured 4 times in 3 different cities between SXSW and Content Marketing World. Attendees left feeling  emboldened and inspired to apply their  new-found, fun-earned creative approaches to help them succeed in their own professions. In 2024, SXSW loved the session so much they asked us for an Encore session 24 hours later. That session also sold-out immediately.

Manifest was always the talk of the conference and solidified its reputation as an agency that clearly knows how to make content that the people want.

Now drop and give me 20 ideas!

My Role

Session Presenter
Session Content Creator
Graphic Design
Motion Design
Experiential Design

Creative Pushups Tour

Austin, TX
Cleveland, OH
Washington D.C.

Credits

Sacha Reeb
Mark Katz
Letese' Clark
Josh Druding
Dasha Ovsyannikova
Crystal Williams
Previous
Go Papertarian
Next
Fiserv

Selected Works
Creative Pushups @ SXSWExperiential Design
FiservCorporate B2B Design
Joie De VivreExperiential Design
GE OncologyHealthcare Design
The IQSports Education
Go PapertarianConsumer Behavior Change Campaign
Contact

©2025 Kristen Youngman. All rights reserved.

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