The IQ 

Introducing IMG Academy's new mental performance guide for student atheletes and parents, filled with essential skills & techniques for mental performance used by top IMG Academy alumni to succeed on and off the field.

IMG Academy is building a world where sport serves a much higher purpose, even as others don’t quite see that yet.

How do you convince student athletes and their parents that IMG Academy will provide the best sports environment for them?
By creating engaging content that shows how IMG focuses on the people they will become on and off the field.

IMG Academy is a global sports education leader that’s pushing the boundaries of what we believe to be true about sport. Not just a game, or extracurricular activity, but a holistic, life-building source that both educates and prepares us for anything the world may throw our way.

We created content to educate the IMG approach with authority, break down conventions and activate new ways of thinking.

IMG’s focus on mental performance is a differentiator for the brand and a difference maker in the lives of student athletes. We designed mental performance tips into useful bite-sized tips to share on social. 

On instagram, we leveraged carousels to pace out noteworthy facts and tips.

My Role:

social creative direction 
concepting 
design
animation

Campaign Deliverables:

1 printed & digital guide 
social media assets
paid media
long form articles
content strategy

Company Credits:

Manifest creative team
Manifest editorial team
Manifest strategy team
Manifest data analytics

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©2025 Kristen Youngman. All rights reserved.