How do you get oncologists and hospitals to consider investing in decade long commitments for machines that cost tens of thousands of dollars?

By showing them you understand their pain points along the care pathway and that you can offer them solutions that result in real differences in health outcomes at each phase.

GE tasked us with creating an online experience that would help people understand the various challenges at each stage of the oncology care pathway and how the solutions they design are bridging the gap between science and care.

We designed an unconventional healthcare experience that engaged our audiences to explore GE solutions in a compelling way.

Every phase of the care pathway presents unique challenges. From early detection to diagnosis, and treatment through follow-up, we show how GE solutions illuminate a clearer and more personalized path through the complexities of care.

Human Focused

While it's easy to put forth data and facts, keeping visuals tied to humanity is a big part of the GE Healthcare brand. We designed powerful, people-focused custom video for each stage to ensure those at the heart of the treatment are front and center.

Every phase of the care pathway presents unique challenges. From early detection to diagnosis, and treatment through follow-up, we show how GE solutions illuminate a clearer and more personalized path through the complexities of care.

My role:

art direction  
site design
UI design
UX design
motion design

Deliverables:

oncology care pathway microsite

resource hub

competitive tools page

product solutions page

Company Credits:

Manifest creative team
Manifest editorial team
Manifest strategy team
Manifest data analytics